Word of mouth the most powerful marketing tool

Today I will show you how you can get your customers talking to their colleagues, friends and family about you and your business.

How many people are talking about you, your business, your products or your services?

Word of mouth is one of the fastest means of promotion.

I can remember, many moons ago, I sold a computer to Alice who lived in Walthamstow, East London. At that time my office was based in South West of London, approximately twenty-five miles or so away. Alice had no means of transport and a limited budget to work with. What was I to do? I didn't really want to turn her away but at the same time I didn't really want to travel all the way across London for free.

I decided that I would help her out. I not only delivered the computer for her but I also set it up and gave her a quick tour on how to use it. When I left she was absolutely overwhelmed and did not know how to thank me. The very next day I got two recommendations from Alice for more computer sales, and guess what, they were happy to pay for delivery and installation.

So in conclusion, Word-of-mouth marketing is extremely powerful yet under utilised "find ways to do what you do so well and so uniquely that your customers cannot resist telling lots of ot her people about you" Try this, it really works and produces overwhelming results.

Ken Ajoku is the CEO of The Kajoku Group, a company dedicated to creating and maintaining a number of businesses. These businesses include; Property, Publishing, Business Consulting and a number of online business ventures. Go to The Kajoku Group blog for more details.