Have you ever wondered why it is after reading some adverts that you feel that you MUST respond to them immediately?
It's called a "call for action". Let me explain. Every day we are exposed to different forms of advertising: whether it's on the radio, TV, newspaper, magazine, the Internet, an email, the list goes on and on.
Whatever the medium the same technique "call for action" is used.
For example;
Advert 1
Denim jean sale, everything must go. Sale now on!
Advert 2
Denim jean summer sale, now on! Everything will go. Hurry as Sale ends June 30th !
Advert 2 is more compelling as it gives the customer a sense of urgency. If they don't get to the store before the sale end
date then they won't be able to benefit from the sale items. This strategy is particularly useful when you have slow sales periods or want to generate more sales.
Other examples include; limited stock availability, only 100 left, bring this voucher before.., offer ends, subject to availability, etc.
This has been working for years and years and still works today.
Ken Ajoku is the CEO of The Kajoku Group, a company dedicated to creating and maintaining a number of businesses. These businesses include; Property, Publishing, Business Consulting and a number of online business ventures. Go to The Kajoku Group blog for more details.
