10 No-Cost Powerful Advertising / Marketing Strategies that will make you more profits.

How many of us have a huge marketing budget? If you are like me then you know
that you have to make every penny that you spend on marketing really count.

Marketing is not as difficult as you may think. Here are 10 NO-COST marketing
tips to help you make more profits for your business. All you will have to do is
invest some time and effort.

Here they are:

1.Always spell your customer's name correctly. Check the correct spelling and
spell it correctly every time. You will be surprised the impact that this has.

2.Recognise your customer's voice and greet them by name, whether they are on
the phone or when you meet them at your premises. Your customer will feel
extremely valued.

3.Remember specific things about your customers and bring them up when you are
conversing, e.g. details about their child, for example he or she has just
graduated, just married or whatever topic that your customer likes to talk
about. This gives your customer a warm feeling, makes your customer feel that
they have a personal connection with you and shows that you are actually
interested in them.

4.Know what your customer likes. The best way to describe this is to give the
bar scenario, "the usual then", this makes your customer feel special and
valued.

5.Under promise and over deliver. For example, you have promised to delivery an
item for your customer, you know very well that you can delivery it by the next
day. Promise to delivery by say the end of the week and then deliver it the next
day. This has a dual purpose, firstly the customer would be very impressed with
the speedy delivery and secondly it gives you some slack in case you encounter
any unforeseen delays (which the customer would never need to know about, hence
avoiding disappointment and giving satisfaction)

6.Always remember to thank your customers, especially in the case of receiving
referrals. There is nothing worst than a customer telling their friend,
associate or colleague for example "I recommended x and I did not even get a
thank you" bad news travels faster than good news; make sure that the only news
travelling is all good.

7.Always get feedback from your customers; this is an excellent strategy to use to help you improve your services and get even more sales.

8.In your advert copy give a deadline to encourage a quick customer response.
Examples include order before x date to receive x % discount, limited offer ends
x date. This will prompt your customer to act quickly.

9.Word-of-mouth marketing is extremely powerful yet under utilised "find ways to
do what you do so well and so uniquely that your customers cannot resist telling
lots of other people about you."

10.It's the little things that make the biggest difference. Add little things
that your customers will appreciate. For example, free guides, hints, tips for
using your product or service or even a discount voucher for complimentary
items.

Ken Ajoku is the CEO of The Kajoku Group, a company dedicated to creating and maintaining a number of businesses. These businesses include; Property, Publishing, Business Consulting and a number of online business ventures. Go to The Kajoku Group blog for more details.